Logo & Usage Standards V1.0
Brand assets
Official logo files for email and web, followed by the palette and the rules that keep every use recognisably FLOP.
Logo PNGs
Use the light or dark version to match the surrounding background. Both files are official studio exports, published byte-for-byte with transparent clear space. For email, the light card also offers an opaque white-background version.
Section Four
The palette
Six colours, each with one job. The logo only ever draws on five of them: Base, Ice White, Accent, Blue, and — in product surfaces only — Electric Green.
Base
#0A1128 · 10 17 40
Primary colour. The word mark, headings, dark grounds.
Grey
#5C6670 · 92 102 112
Secondary text and captions on Ice White; dividers and disabled chrome on Base. Never the Chip.
FLOP Blue
#0466C8 · 4 102 200
Text and links on Ice White; structural fills on Base. The print alternate for the Chip.
Accent
#00B4D8 · 0 180 216
The Chip colour. Our one spot colour, used small and rarely.
Electric Green
#32D74B · 50 215 75
Live and successful states in product, and the Chip colour in the product lockup.
Ice White
#F5F7FA · 245 247 250
The ground, and the reversed word mark on Base.
Which colours carry text inverts with the ground. On Base, Cyan and Electric Green are the text-safe signals and Blue and Grey are structure only — Blue reaches 3.3:1 and Grey 3.2:1 there, both under the 4.5:1 body-text minimum. On Ice White that reverses: Blue and Grey carry text, and Cyan and Green become fills with Base text on top.
Rules
- The word mark takes Base on light grounds and Ice White on dark ones. It takes no other colour.
- The Chip takes Accent. Blue replaces it in single-pass print where Accent shifts, Electric Green in product surfaces, and Base or Ice White in one-colour work.
- Never use two accents in one lockup, and never tint, screen or gradient any of these colours.
- Match colour by value, not by eye: hex on screen, a vendor-proofed ink or Pantone match in print. Never sample the logo from a screenshot.
These are the colour rules only. The full design system — tokens for type, spacing and components, plus the logo, Chip and mascot rules — is published as plain markdown at /design.md.